Betfred is a United Kingdom-based bookmaker, named after its co-founder Fred Done.It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover in 2004 was more than £3.5 billion, having risen from £550 million in 2003.The company has more than 1,350 betting shops.
Its head office is in Birchwood, Warrington. The managing director is John Haddock who started with the company as a regional manager.
Fred Done was the first ever bookmaker to pay out early, when in March 1998 they paid out to punters who had backed Manchester United to win the Premier League, only for Arsenal to pip United by one point.
Betfred also paid out early on Manchester United to win the 2011–12 Premier League title, only for Manchester City to beat them on goal difference.
During the 2004–05 FA Premier League season, Done lost £1m to fellow bookmaker Victor Chandler after staking that amount that Manchester United would finish higher than Chelsea.
Betfred sponsor Haydock Park Racecourse including the Group 1 Betfred Sprint Cup in September. Betfred also have an on course betting shop at the North West track. Betfred also sponsor races at Kempton Park Racecourse and provide an on course betting facility. Betfred are main sponsors at bothNottingham Greyhound Stadium and Owlerton Stadium, Sheffield.
Betfred are also the official betting partner of Wembley National Stadium and operate betting booths for all England and Football Association matches. Betfred have recently extended this deal for a further four years.
Betfred.com are also the current sponsors of the World Snooker Championship held at the Crucible Theatre Sheffield each year.