Oct. 17, 2017
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was founded in 1999 by the Swedish entrepreneurs Christian Haupt and Conny Gesar. It was one of the first major online sports betting operators in northern Europe and saw a healthy growth during the first years, especially when poker was launched in 2003. Expekt.com's main markets was, and still is, the Nordics, especially Sweden and Poland.

Expekt.com has invested heavily in exclusive ambassadors, like Zibi Boniek in Poland, Fredi Bobic in Germany, Glenn Strömberg in Sweden, Sepp Piontek in Denmark and Jari Rantanen in Finland. Scotty Nguyen is the global poker ambassador and earlier Expekt.com has also worked with Mats Wilander and Egil Olsen. During the African Cup of Nations 2010, Expekt.com signedRoger Milla as ambassador.

In December 2009, Mangas Gaming announced that Per Widerström, chief executive officer (CEO) at Expekt.com since March 2006, had left the business with immediate effect. Nicolas Béraud,chief operating officer (COO) at parent company Expekt.com, became new interim CEO at Expekt.com with Betclic COO Thomas Winter acting on an interim basis alongside Béraud as COO of Expekt.