SBOBet is an online sportsbook. The website has operations in Asia licensed by the Philippines and operations in Europe licensed by the Isle of Man to operate as an international sports bookmaker. The company offers betting on all major sports in multiple languages.

In February 2009, the Isle of Man based operations of SBOBET became the first operator licensed in Isle of Man to be granted approval to launch alive dealer casino from the island.

SBOBET is the current shirt sponsor of West Ham United, and was the shirt sponsor of Cardiff City for 2010-2011 season. In October 2009, due to concerns raised by representatives of the Premier League about exposing youth to gambling, SBOBET replaced their logo on all Cardiff City youth academy team shirts with that of the Ty Hafan Children's Hospice.

SBOBET is the title sponsors for the first Soccerex Asian Forum held in Singapore.